Build.com expands into flooring with launch of FloorMall.com
Posted by Sean at 5:00 am
May 8, 2012â€”The brand that simplified shopping online for plumbing, lighting, door hardware and ventilation is expanding into flooring. The Build.com Network of Stores has added FloorMall.com to its lineup.
As the second-largest online home improvement store, Build.com (No. 80 in Internet Retailerâ€™s Top 500 List in 2011) has historically benefitted from a simplified shopping and buying process for its customers. And adding FloorMall.com to its Network of Stores represents its commitment to further understanding its customersâ€™ unique needs.
â€śThis expansion into home flooring represents another step in creating a complete offering for all of the customerâ€™s home improvement needs,â€ť said Brandon Proctor, Build.comâ€™s VP of Marketing.
With its vast selection of home flooring options (laminate flooring, hardwood flooring, bamboo flooring, cork flooring and other materials), FloorMall.com is following the template Build.com created as a one-stop shop for home improvement.
For its expansion into the flooring category, Build.com looked to its category manager of new business, Bob Trafton. Traftonâ€™s previous new launch (Build.com in April 2010) was the companyâ€™s most successful ever, and he embraced the idea that flooring can be one of the most important investments for an existing homeowner or someone looking to buy.
â€śIf you walk into a home youâ€™d like to purchase and you see horrible carpet or torn-up floors, the first thing that comes to mind is flooring,â€ť Trafton said. â€śItâ€™s the first step in a real home renovation, and something you can build around. Flooring decides wall colors, fixtures, and style for many customers.â€ť
And by giving that customer use of various shopping tools, Build.com (through FloorMall.com) has once again simplified a complicated buying processâ€”this time, for flooring. So, whether itâ€™s laminate or bamboo hardwood flooring or ceramic tile flooring, the exact measurements and cost is clearly seen by the customer.
For more information on FloorMall.com, click here.
Based in Chico, Calif., Build.com is innovating the online home improvement retail space. Build.com creates a unique shopping experience by encouraging customers to visit a diverse range of niche stores within its network. Build.com, the second-largest online home improvement company, is among the online category leaders in plumbing, lighting, door hardwareÂ and ventilation. For more information on Build.com, visit the companyâ€™s corporate site or its Facebook page atÂ http://www.facebook.com/BuildDotCom.
Contact: Sean Murphy, Public Relations, Build.com, smurphy(at)build(dot)com and (800) 375-3403, x476.